The strategy
Your complete go-to-market strategy.
Revenue Strategy
Your complete go-to-market strategy, researched, written, and handed over.For small and medium-sized businesses, not-for-profits, and organizations launching a new service, program, product, event, or initiative.
What we build
- 01Market intelligence & target audience
Research
Your customer, your market, and your competition, researched.
- 02Value proposition & positioning
Value
Why you, defined and written.
- 03Messaging
Message
What you say to every audience, in your voice.
- 04Sales & distribution
Channels
Your sales motion and your channels.
- 05Pricing & packaging
Pricing
What you charge, structured for your market.
- 06Marketing plan, goals & metrics
The plan
The plan, sequenced, with the numbers that matter.
What you receive
Three ways to carry the strategy, for you, your team, and your board.
The strategy summary
The strategy distilled for quick stakeholder alignment.
The strategy presentation
A polished deck to walk your team and board through the plan.
Choose this when
You need a clear go-to-market plan before you build.
The thinking comes first, so every piece after it says the same true thing.
You have a launch, a gala, or a funding date on the calendar.
We work to a fixed timeline and hand over a plan ready to use.
“Any organization that partners with The Adva Effect should consider themselves fortunate.”
“We had the immense pleasure of working with The Adva Effect over 2 years. The approach quickly adapted and made relationship building the key focus in Canada, fostering strong relationships with our corporate members, hundreds of women-owned businesses, and dozens of partner organizations. Those efforts contributed to making Canada the country with the highest number of WEConnect certified WBEs. This was achieved through excellent communication, a strategic execution mindset, and a deep understanding of the needs of women entrepreneurs.”
Let’s build it.
Your bold idea deserves more than a plan. It deserves a path to revenue.